Level Of Competition For A Keyword

A while ago I discussed how you could manually evaluate your competition by comparing the key phrase inachor: and intitle: results. Today I’ll add a few online tools that can also be very helpful in measuring your SERPs competition.

1. Nichewatch (free) looks into top 10 Google results for a given phrase and lets you compare them by letting you compare:

• their backlinks to the domain in Yahoo;
• backlinks to the webpage in Yahoo;
• Goolge PR of a domain and a page (both currently broken);
• keyphrase occurrences on web page;
• pages indexed of domain in Yahoo;
• their rankings for allinanchor: Google rank;
• rankings for allintitle: Google rank;
• rankings for allintext: Google rank.

2. Keyword difficulty tool (for SEOmoz premium members) will estimate the level of competition by looking into (for both Yahoo and Google):

• page strength (calculated by another cool SEOmoz tool);
• page backlinks;
• domain backlinks;
• domain age;
• number of .edu and .gov links;
• Alexa Rank
• internal link ratio;
• Del.icio.us links;
• Technorati links;
• DMOZ links;
• Wiki. links;
• Google PR.

3. Compete.com (paid with several free searches) will also list your direct competitors for a certain keyword and some interesting additional info you will like:

• site share – i.e. how much the site traffic relies on this keyword referral traffic;
• the site average monthly search referrals.

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